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Recommendations included in your website review:

check Visual aspect and general impression of the site, compliance with design guidelines

check Clarity and effectiveness of headlines, text and calls-to-action

check Clarity of key advantages and differentiators

check Usability, ease of use (intuitiveness), navigational framework and logic

check Existence of trust and proof elements

check Elements that cause ‘friction’ or that might reduce the conversion rate

Get ideas to improve your website

from a usability & conversion perspective