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User Testing

How we helped Tintag raise $71.000 on Indiegogo

tintag_cover2
In August 2014 the Tintag team requested us to help them launch their product, the first (and only, so far) rechargeable item tracking device. Their company is based in Cluj-Napoca, the 3rd biggest city in Romania, and they were planing to launch the product internationally, especially in the US and West European market.
To do so, they were going to start an Indiegogo […]
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6 lessons learned after +4 years of constantly seeing websites and apps ripped apart in usability tests

can you handle the truth?
You’re so excited about your new product or website and you spend so much time, energy and money to build it. You just know it’s awesome!
And then…you have users throwing cold water on it.
Pretty cruel but it often happens. In case you’ve been there I’m sure you know what I mean. Just to give you some examples, we’ve […]
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Posted in A/B testing, Most recent, User Testing | Tagged , , | Comments Off on 6 lessons learned after +4 years of constantly seeing websites and apps ripped apart in usability tests